If you are new to the world of online business management, you may find it hard to expand into new markets and acquire new customers for sites like eBay and it’s alternatives . Though many people claim to provide tips on acquiring new customers, these tips may not work for every business owner or manager. Also, there is so much information present on the topic online that one may feel overwhelmed by it.
To help you out, we have created a list of 5 key recommendations to acquire new customers that work for most businesses, are easy to implement and are cost effective. If you develop a knack for implementing them, you can go on with these strategies for years as they rarely fail to get the results you want.
- Go for Automation
There is nothing to be feared and a lot to be gained if you go for automation. We strongly recommend that you automate the email marketing process and connect to customers via one of the most powerful marketing tools available to online sellers. Automated emails have a high conversion rate, low costs and need only a few minutes of your time. When opting for this strategy, make sure that you create awesome content that entices a user. In addition to help you tempt new customers; good content will also help you to retain existing customers.
- Trust Influencer Marketing
Influencer marketing is here to stay, and it’s time you make the most of it. If possible, you should connect with someone influential for your targeted audience and seek their help. Always remember, the larger the influence, the higher would be the cost of seeking help from such a person. In case you want to avoid the costs, you can give a shot to guest blogging, seek a social media shout out, seek press coverage and create share-worthy content with appropriate backlinks. If you are a charming personality yourself, you can also try your hand at being an influencer yourself!
- Seek Referrals
Though marketing has evolved considerably in the last few decades, one thing that has remained unchanged and is expected to remain so is the worth of referrals. Word of mouth is still an amazing form of marketing and can sell your products/ services like hot cakes. If you want to spread a good word about your brand or its products or services, you should request your customers to provide a few referrals or at the least, write a positive review. For every referral or review, you can offer the customer something in exchange like 20 percent off on any product they buy next!
User-generated content is great for your rankings as well because it helps you to have a more organic presence on the internet and be a people’s brand.
- Use the Power of Social Media
Social media has become a part of our day to day lives in a short period. Given the fact that there were about 3.5 billion social media users across the world in 2019, not creating social media pages of your brand or online store might seem childish. There is no doubt in the fact that you should aim for more followers on top social media platforms like Facebook and Twitter. We also recommend that you take the time to upload many product images on Pinterest and Instagram. These visual platforms will help you to get your products noticed by people who convert easily and are spontaneous shoppers.
A key drawback of online shopping websites is that people can’t see or touch a product. Thanks to social media, you can use life-like images to compensate for it and target customers when they are online.
- Create an Awesome Seller Page
If you are selling through an e-commerce portal like TrueGether, you must focus on creating a great seller page that stands out from the rest and is unique. If you are selling through your website, make sure that it’s also perfect.
Some of the things you can do to make your seller page worth the attention are:
- Add the right content that is crisp, simple and SEO oriented.
- Make use of the right keywords to get a relevant audience.
- Use the right graphics and images that appeal to the audience.
- Create relevant attention seekers like videos or infographics.
- Provide as much information about you, the brand and the products to ensure that you sound legit.
- Share the right contact details and respond ASAP to all queries.
Remember, most people take less than 7 seconds to decide whether they trust your seller page or website or not. So, you better stay focused and keep the fluff to a minimum.
If you want to win at the game of customer acquisition, we highly recommend that you adopt all these strategies and find out which of the strategies are yielding more results. Use tools like analytics to find out which strategies are more value for money, require less effort and can be implemented in the long run. Make sure that you try each of the strategies for six months to a year before measuring its success. Rushing customer satisfaction is not a smart move, it takes patience!