Today, selling online is no longer optional, but it’s essential. The rise of digital zero fee marketplaces has changed the way businesses reach customers. There is no longer a need for a physical store to grow your brand, as was the case traditionally uptill now.
It is important to note that online marketplaces give sellers access to millions and billions of customers who shop regularly. In this case, these are fantastic platforms to start, no matter if you’ve just begun now or are already running a business; these online marketplaces can help you grow faster.
In fact, online marketplaces now drive about 67% of all global e-commerce sales. In 2021 alone, shoppers spent over $3.23 trillion on the top 100 marketplaces. This shows just how powerful these platforms have become.
So, what are they? Marketplaces are websites where sellers around the world list their products in one place. Shoppers browse different brands and categories without jumping between websites. You can think of it as a virtual mall, but with global reach.
From Amazon to Etsy, many big retailers now host their own marketplaces. These platforms are carefully curated, often featuring a mix of trusted, independent sellers.
In short, if you’re not already using online zero fee marketplaces, you’re missing out on a huge opportunity. The time to start is now.
Benefits of Selling on Online Marketplaces
Online marketplaces have changed the way people sell. Today, even small businesses can reach global customers. These platforms connect sellers and buyers quickly and easily.
For example, in 2023, GlobalData found that 42% of eCommerce orders used stores for pickup or fulfillment. This shows how online and offline retail now work together.
Moreover, online marketplaces help you start fast. You don’t need to build your own website. Instead, you can use the trust and traffic of a well-known e-marketplace platform.
As a result, you save money, build your brand, and grow your sales faster. Over time, this can lead to loyal, repeat customers. The following are the benefits of selling online, especially on zero fee marketplaces.
1. Quick to Start
Online markets let you launch fast. After approval, you can upload your products and start selling right away. This means less setup time compared to building your own store.
2. Reach Millions of Shoppers
Next, consider the huge audience. Amazon, eBay, and Walmart bring in almost 3 billion monthly visitors. Even more, platforms like Taobao in China add over 300 million monthly users. That’s a massive pool of potential customers you can’t easily reach on your own site.
3. Built-In Support
Another advantage of zero fee marketplaces is that they help you sell better. They provide advertising tools like Amazon Ads or eBay Promotions to boost your visibility. Also, services like Fulfillment by Amazon (FBA) or eBay Global Shipping help handle shipping and delivery. This means happy customers and less work for you.
4. Low Risk, Big Growth
Finally, joining zero fee marketplaces is low-cost. You don’t need to invest much upfront.
But in return, you get a trusted platform, ready customers, and strong support to grow faster.
Top Online Marketplaces to Consider
Choosing the right marketplace can open big opportunities. Each one has its own strengths and customer base. Let’s explore some of the best options out there in the below mentioned list of online marketplaces.
TrueGether
TrueGether is a zero-fee marketplace that helps you get the best price. You can shop from anyone, whether it’s a local seller or one across the globe.
Want to know more about a seller? Check their feedback, Facebook, or LinkedIn profile for peace of mind. Plus, your payments are safe. Our trusted payment partner offers full protection. And if you need help, our support team is always here for you. Moreover, TrueGether is also considered the best alternative to eBay. You can find and shop with ease.
Amazon – Huge Traffic and Prime Shoppers
First, there’s Amazon. It’s where most people search before buying. In fact, 75% of shoppers check Amazon for product info.
With 200 million Prime users spending around $1,400 a year, the potential here is massive. You can ship products yourself or use Amazon’s FBA to handle storage and delivery.
To begin, an Individual plan works fine if you’re selling fewer than 40 items per month. But for restricted products like alcohol or coins, you’ll need a Professional plan and special approval.
Walmart Marketplace – Broad and Trusted
Next is Walmart. This platform attracts over 138 million visitors each month. Its strict entry rules keep listings high-quality. If your products match Walmart’s current selection, apply through their online form. Once approved, you get access to a loyal, nationwide audience.
Target Plus – Invite-Only Advantage
Target Plus is more exclusive. You can’t just sign up, you need an invite. But if you get in, your products will appear alongside a curated, top-tier catalog. With over 200 million monthly site visits, Target offers strong brand value and trust.
eBay – A Global Doorway
eBay connects you to 168 million active buyers worldwide. It supports sellers in 190 countries and generates $83 billion in yearly sales. Want to go global fast? eBay is a great way in.
Etsy – Ideal for Creative Sellers
Last but not least, Etsy. Perfect for handmade or unique items. It has 96 million buyers and made $2.74 billion in 2023. If you’re starting small, Etsy is low-cost and low-risk. You’ll also get help from their detailed Seller Handbook to guide you step by step.
Simple Steps to Succeed on Online Marketplaces
Selling on zero fee marketplaces is more than just listing products. For good growth and to make real profits, all you require is the right strategy. Here are the key steps to help you succeed.
1. Know Your Costs
Start by understanding all the fees. Each marketplace charges differently.
- Amazon and Etsy charge listing fees (Amazon: $0.99, Etsy: $0.20).
- eBay takes a final value fee based on total sale price.
- Others may charge monthly, referral, or fulfillment fees.
These costs can add up. So, compare platforms and choose the one that fits your budget and goals. Think of these fees as part of doing business.
2. Offer Fast and Free Shipping
Today’s shoppers expect fast and free delivery. In fact:
- Over 80% prefer free shipping.
- Many abandon carts if shipping is too slow or late.
To meet expectations, work with reliable carriers like UPS, FedEx, or USPS. Choose the one that offers the best rate and speed for each order.
3. Simplify Fulfillment
It is difficult to manage orders manually. Here is the solution. You’ll save time and avoid mistakes by automating the process if you use fulfillment services like:
- Amazon FBA – stores and ships for you.
- ShipBob or ShipStation – third-party options that handle logistics.
This lets you focus on sales and growth.
4. Automate Product Listings
Selling on more than one marketplace? Sync your product data using feed management tools.
- They match your products to the right categories.
- You save hours and avoid errors.
Also, optimize listings with keywords, clear descriptions, and quality photos. Better content leads to more sales.
5. Connect to Your Ecommerce Platform
If you already sell on a website, use tools that connect everything. Instead of uploading products over and over, you can:
- Add product info once.
- Share it across marketplaces in one click.
This makes it easier to manage and scale your business.
6. Follow Marketplace Rules
Every zero fee marketplaces have its own rules. These include:
- What you can sell
- How you handle returns
- How to pay taxes
Breaking rules can get your account suspended or worse. So, always check seller guidelines. If you’re selling in other countries, talk to an expert about taxes and laws.
7. Let Your Customers Know
Don’t forget to tell your audience!
- Use email and social media.
- Add banners or links on your website.
- Announce your marketplace launch and share the benefits.
This can help drive traffic to your new listings.
Final Tip: Keep Improving
Success doesn’t happen overnight on zero fee marketplaces. Keep testing, tracking performance, and adjusting your strategy. Selling on marketplaces is a long-term game; focus on great customer service, smart pricing, and clear branding.