As we move into 2024, hair color trends are shifting toward bolder statements, personalized color blends, and low-maintenance yet luxurious hues. Influenced by shifts in fashion, popular media, and the rise of self-expression through beauty, the hottest shades this year reflect a balance of timeless elegance and edgy innovation. Whether you are looking to make a subtle update or a daring transformation, here’s a look at the must-try hair color trends for 2024.
1. Soft Auburn: The New Red
In 2024, auburn is taking center stage as one of the year’s top shades, with its blend of red and brown tones that complements a range of skin tones. Red hair color searches on Google grew by 35% in 2023, reflecting a rising interest in this rich, natural shade. Soft auburn is perfect for anyone who wants a hint of warmth and depth without committing to a vibrant red. Celebrities like Zendaya and Emma Stone have already popularized the trend, showcasing the color’s versatility and appeal.
This trend is ideal for brunettes looking to enhance their color with minimal maintenance or for those seeking a red that’s understated but impactful. With the added bonus of looking fabulous in both winter and summer light, soft auburn’s rise to popularity is no surprise.
2. Buttery Blonde: A Warm, Golden Update
While cool platinum blondes have long dominated the hair color landscape, 2024 is bringing warmth back with buttery blonde tones. Buttery blonde has a touch of honey and gold, offering a softer, more natural look that flatters various skin tones. According to a recent study by a leading salon brand, 68% of surveyed clients were drawn to warmer tones, citing a desire for more “natural” shades.
The appeal of buttery blonde lies in its ability to look rich and sun-kissed without veering into brassy territory. For upkeep, try a purple shampoo to maintain the perfect tone while keeping hair nourished and shiny. Buttery blonde works well for both highlights and balayage, making it a versatile choice for anyone looking to refresh their color without drastic upkeep.
3. Expensive Brunette: Subtle Yet Luxurious
The “expensive brunette” trend from 2023 is back and stronger than ever, with a focus on dimension and depth. This hair color technique incorporates subtle highlights and lowlights to create a multi-dimensional look, elevating brunette shades from basic to luxurious. According to hairstylists, “expensive brunette” is a favorite because it gives off an effortlessly chic vibe and works with almost every skin tone.
With brown shades, there’s also a lower maintenance factor, as root growth blends naturally. The rise of “expensive brunette” reflects a growing desire for more practical hair colors; in fact, the demand for low-maintenance hair colors has increased by 45% according to beauty industry reports. This trend is perfect for those who prefer a subtle change but want an elevated, polished appearance.
4. Smokey Blue and Lavender Hues: The Fantasy Colors
Fantasy colors continue to be a major trend in 2024, especially in shades of smokey blue and soft lavender. These shades are perfect for anyone wanting a fun, playful look that’s still wearable day-to-day. The global hair dye market has seen a 20% rise in sales for pastel and fantasy colors, driven by millennials and Gen Z looking for unique ways to express themselves.
Smokey blue and lavender are particularly appealing because they offer a muted yet bold statement. Stylists recommend these shades for those with a fair to medium complexion but note that both can be adapted to suit various skin tones. Maintaining vibrancy requires regular touch-ups and toning, but for those willing to invest, these colors are a surefire way to stand out.
5. Caramel Balayage: Low-Maintenance with High Impact
Balayage has been a go-to for those looking for a low-maintenance color option, and in 2024, caramel tones are the way to go. This technique offers a blend of golden-brown and caramel shades that mimic natural sun-kissed highlights. Statistics show that balayage services in salons rose by 15% in 2023 as people increasingly prefer the natural, lived-in look.
Caramel balayage suits both brunettes and darker blondes, making it a versatile choice that requires minimal upkeep. Unlike traditional highlights, balayage grows out seamlessly, making it ideal for those who don’t want to visit the salon frequently. This trend offers the best of both worlds: a fresh, updated look without the constant need for touch-ups.
6. Dark Chocolate with Glossy Finish
For those who love rich, deep hues, dark chocolate brown with a glossy finish is a top trend in 2024. Glossy hair became a major obsession last year, with Google searches for “hair gloss treatments” up by 50%. This rich shade is sleek, sophisticated, and perfect for the cooler months.
To achieve the ultimate glossy finish, stylists recommend using a gloss treatment after dyeing, which helps to seal in the color and boost shine. This color also benefits from regular conditioning treatments to maintain the glossy look. Dark chocolate brown is a great choice for anyone seeking a timeless, elegant look that’s always in style.
7. Platinum Ice: Cool and Dramatic
For the bold at heart, platinum ice is the hair color to try in 2024. This ultra-cool blonde shade is almost white, creating a dramatic and edgy effect. While platinum requires high upkeep, its popularity remains high; in fact, searches for “platinum blonde” grew by 30% last year, according to salon reports.
Going platinum works best on those with light hair naturally, as the bleaching process can be intense. This color requires regular toning to prevent brassiness, as well as hydrating treatments to keep hair healthy. Platinum ice is a showstopper shade and perfect for anyone looking to make a lasting impression.
8. Mushroom Brown: The Perfect Neutral
Neutral tones continue to trend, and mushroom brown is leading the pack in 2024. This ashy, cool-toned brown has gray and taupe undertones, making it a flattering choice for those who want a unique but understated look. Mushroom brown is ideal for those with cool undertones and looks especially stunning with soft waves.
Due to its neutral base, this shade is easy to maintain and grows out beautifully. In the world of low-maintenance colors, mushroom brown has become increasingly popular, with demand for “cool brunette” shades rising by 18% last year alone.
9. Fiery Copper: Bold and Attention-Grabbing
For those looking to make a statement, fiery copper is the go-to color in 2024. This vibrant shade combines elements of red, orange, and brown for a strikingly intense hue. Copper shades saw a 25% increase in popularity in 2023, especially among younger generations looking for standout colors that reflect their personality.
Fiery copper is best for those with warmer skin tones and is often worn as an all-over color for maximum impact. Though maintenance can be high to keep the color from fading, the payoff is worth it. Fiery copper is the ideal choice for anyone ready to stand out and embrace a fearless look.
10. Rose Brown: The Best of Pink and Brown
Blending brown with hints of pink, rose brown is a fresh take on the “rose gold” trend that dominated past years. This color trend is subtle enough for those who need a more conservative look for work or other professional settings but still want a touch of creativity. According to a survey by a top salon chain, 40% of clients aged 25-35 showed interest in rose hues, reflecting a shift towards more personalized hair colors.
Rose brown is a flattering option for both light and dark brunettes, offering a pop of color without a full commitment to pink. It’s also easy to maintain, as it fades gracefully over time and doesn’t require as frequent touch-ups.
Conclusion
2024’s hair color trends are all about personal expression, versatility, and balance between classic shades and bold innovations. From the warm and inviting tones of soft auburn and buttery blonde to the statement-making platinum ice and fiery copper, there’s a color to suit every personality and lifestyle. Whether you’re ready for a drastic change or a subtle enhancement, these trends provide endless options for a fresh look in the new year.
The focus this year is on enhancing natural beauty with sophisticated, adaptable shades that minimize upkeep while maximizing style. As salon data and surveys show, clients are more willing than ever to embrace colors that feel authentic to their unique look and lifestyle- making 2024 an exciting year for hair color!
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