Plush (from the French peluche) is a cut nap or pile textile similar to fustian or velvet. The adjective “plush” was coined to describe something soft or luxurious and was later expanded to describe luxury accommodations or something rich and full.
The pile of plush used to be made of mohair or worsted yarn, but now it’s made of silk alone or with a cotton backing, with the difference between plush and velvet being the longer and less thick pile of plush. Upholstery and furniture are popular uses for the soft material, which is also popular in clothing and millinery.
Polyester and other synthetic fibers are widely used in modern plush. Small plush toys created from plush fabric, such as teddy bears, are one of the most common uses of this fabric, to the point that these are commonly referred to as “plush toys” or “plushes.” Plush is also a common material used in the creation of designer toys.
Today’s children, as well as their parents, are frequently chastised for being too sensitive. But it’s disputed if youngsters are truly more delicate — or “special snowflakes,” as many adherents to this worldview dismissively refer to other people’s children. Such thinking is more likely to be fueled by nostalgia and empty anger than by a serious examination of current events.
However, there is one area of modern childhood where the rigidity of the past is fading: stuffed animals. Many of today’s plush toys, such as those from Melissa and Doug, Gund, Restoration Hardware, Jellycat, and Aurora, were once scratchy and rigid, but now exhibit unparalleled softness and suppleness.
This accomplishment is the product of decades of technological advancement as well as a more recent and extremely easy breakthrough.
Another significant distinction between today’s stuffed animals and those of the past is the amount of filling used. There was a time when these toys were packed to the brim with cotton wadding and other thick materials.
Toymakers aimed for a degree of realism, and the goal was a softer, gentler take on taxidermied creatures. Steiff, a German firm founded in 1880 and one of the first to produce stuffed animals, filled their toys with wood shavings and included rotating limbs. The resultant rigidity was seen as a sign of expert craftsmanship and long-term durability by customers.
Many modern stuffed animals are understuffed with fluffy polyester and lack joints; they prevent full floppiness by carefully placing a few beans or beads in the tush area and occasionally in the limbs. Their cartoony, reassuring faces are matched by their less-than-realistic bodies.
According to Richard Gottlieb, CEO of Global Toy Experts and publisher of Global Toy News, “a significant trend in the toy business is that parents want their children to have greater physical engagement with toys.” “Millennial parents, in particular, are revolting against digital play and fighting back against screens. In more scary times, there is also a need for tenderness.
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