Every online seller who wants to make a tidy profit looks forward to the holiday season and prepares for it well in advance. If you are also an online seller who wants to earn a good profit figure and expand your customer base this holiday season, then you should start preparing for Thanksgiving 2018. Here are some useful tips on how to increase online sales on Thanksgiving 2018
Do follow them all and make the most of this golden opportunity.
Don’t Forget Mobile Optimization
According to forecasts, the number of mobile users in 2019 is expected to be 4.68 billion. So, it seems foolish to sell products on a website that is not optimized for mobiles. As the world of m-commerce is expanding day by day, make sure that your online store can be accessed through any mobile device.
Mobiles allow people to shop when they are on the go and hence saves time. This is the reason that more and more people are shopping via this method. After all, time is money these days, won’t you agree.
Run Google Shopping Ads
The power of Google Shopping ads cannot be underestimated given the fact that the majority of people who have access to an internet connection are habitual of Google. In fact, in 2016 more than 81 percent of Americans had interacted/bought something from Google Shopping.
You should cash in on this opportunity by creating Google Shopping ads that reach the right audience at the right time using the right approach. Do a bit of market research to find out your target audience and create an effective shopping ad campaign.
Be Active on Social Media
It is a fact that online sellers who are active on social media, regularly post updates and respond to customer feedback gather more customers than those who use social media to run ads only. You should not make the same mistake and ensure that your social media presence is good and you are super responsive.
Social media platforms can trigger a lot of sales if you are active without the need to spend even a penny on social media ads.
Do Some Event Marketing
As Thanksgiving 2018 is a major event in most people’s lives, you should try to make the most of it by doing online event marketing. Target the right audience and get them talking about what you are offering on Thanksgiving 2018. When people are excited about your event, they will be more likely to remember you as an online seller when they think of Thanksgiving shopping.
Put Some Effort into Local Search
If you are a New York-based online seller who wants to avoid the shipping backlog that occurs in the holiday season, you should make sure that you target local customers only. Sometimes, customers also prefer to pick the package by themselves to avoid the shipping charges. By this way, both the Seller as well as Buyer are in a win-win situation.
For that, you can devise and implement some local search strategies and put them into action. Make sure that when a customer in your targeted area, New York, in this case, searched for a product similar to yours, your products must appear on the top of the list.
Organize a Contest
Contests are a sure shot way of gaining customer’s attention during the festive season like Thanksgiving 2018 because everyone who has spent a good deal of money in buying the gifts wants to win something to compensate for the money that has gone away. So, you should run a contest on Thanksgiving 2018 and announce the winner on the big day. When customers realize that they have won something on a special day, they will be likely to remember your name when thinking of online sellers during all the future Thanksgivings.
A few cool Thanksgiving 2018 contest ideas could be to find out who bakes the biggest turkey in New York. If you are an online seller of cooking equipment, offering a gift card to someone who counts all the turkeys in a picture. This works for almost all online sellers or offering a discount to anyone who guesses what is your business thankful for.
The whole idea of Thanksgiving 2018, revolves around being thankful for what you have and giving back to others. So, you can create a promotion around the idea of giving back by partnering with a charitable cause.
For instance, if you are an online seller of clothes, you can let your customers know that if they buy clothes worth USD 500 from your store, you will donate clothes worth 10 percent of the amount to those in need. Another smart tactic could be to sponsor a local charitable event like a turkey eating competition organized for the people who can’t afford a turkey on their own.
In essence, it can be seen that there are many ways of increasing your online sales by joining marketplaces for selling like TrueGether on Thanksgiving 2018. You just need to pick one or more of them, plan and execute each carefully and then wait for the results to show up. One more thing, Have a Great Thanksgiving This Year.