There’s something for everyone when it comes to gift cards. Gift cards are a go-to for customers for a variety of reasons, including seamless simplicity, purchasing flexibility, choice possibilities, and consistent gift-recipient acceptance.
Gift cards are even more appealing to businesses like yours. Gift cards are used by merchants all over the world to generate awareness and increase sales. Gift cards may help you engage your clients and keep them coming back by including them into your marketing mix.
Digital services have boosted the popularity of gift card programs as internet shopping and global e-commerce continues to change the retail business. Consumers are increasingly accepting digital gift cards, according to Blackhawk Network, a worldwide prepaid and gift card market leader.
According to Blackhawk, shopping frequency climbed by 69 percent, and purchasing quantity increased by 54 percent among merchants who accepted digital payments. In addition, 85 percent of those polled said that digital wallets made their purchasing experience more convenient.
A contemporary gift card program may be simple and economical to start, regardless of the size and breadth of your company. Consider the following eight ways that gift cards might help your company.
1. Brand Exposure is Increased by Using Gift Cards
Gift cards are a low-cost form of promotion that may help keep your company in front of your target market. Traditional plastic cards are wallet-sized ads that may be used to spread your organization’s message for a fraction of the expense of a real billboard. Virtual gift cards enhance your brand messaging with online clients in addition to being convenient.
2. More Christmas Sales are Captured with Gift Cards
Traditional retail firms no longer experience holiday sales surges. Gift cards are a great way for many kinds of companies to get into the Christmas spirit. Gift card programs may make the holidays brighter for everyone — whatever their hobbies are – with everything from gym memberships to car wash subscriptions, lawn care, home maintenance, and salon services.
3. Gift Cards Make it Possible to Employ Digital Wallets
A modern gift card program can offer digital solutions in addition to traditional cards, addressing customer demand for digital payments. A custom-branded gift card website may provide both digital and physical gift cards using our Digital Gift Plus platform. This site links to your e-commerce payment gateway to make acquiring gift cards simple.
4. Gift Cards Encourage Customer Interaction
Customer engagement might begin with a gift card, but it doesn’t have to end there. Gift card programs allow you to build stronger customer relationships as well as expand your marketing options. Gift givers are basically brand ambassadors, so you want to make sure that both recipients and givers are happy with their experience.
5. Gift Cards Provide Essential Information
Gift cards provide doors that allow you to have a deeper understanding of your clients and better serve them. Gift cards can assist you in gathering crucial data that might provide you with useful industry insights. They may also be linked to online registrations, allowing your consumers to express their choices so that you can better meet their desires and needs.
6. Gift Cards are Secure and Easy to Use
Paper gift certificates have a long history of popularity and are still feasible on a modest basis. Gift cards, on the other hand, are safer and easier to use than paper certificates, which were prone to lose, theft, and fraud due to duplication. When it comes to convenience, gift cards can be accepted the same way credit and debit cards are: online, on your smartphone, or in a physical place.
7. Gift Cards are Simple to Distribute
Gift cards are a great way to make the most of your in-store space. Gift card malls at bigger establishments, such as grocery shops, present your brand to an even broader audience. We provide gift card distribution at well-known gift card malls, where your cards will be displayed alongside well-known brands in major retailers.
8. Gift Cards Help you Save Money
When compared to other marketing strategies, gift card programs can boost cash flow. Traditional marketing tactics that have a proven return on investment take time to achieve momentum in terms of sales. You may create income by selling gift cards before you provide items or services.
TrueGether, a Shopify alternative free, provides solutions to businesses of all sizes to help them expand by extending their reach to engage a larger audience, increase sales, and encourage repeat business.